If you type it into your browser or find it through Google, it’s a website. And although there are in-numerous variations, they are all based on one thing: HTML which contains information. The power of the web is the information created, held and shared across the planet.
Everything else on top of that information (functionality & theming) creates new layers intended improve what would, and was, otherwise be static text and images on a page.
This is at the core of how we think, strategise, plan, design and create. Because layers can also weaken the structure or the information you are trying to convey. Just like a building, a website is integral to itself and needs to be built just like a builder would follow an architect’s instruction.
We see ourselves as the architects and builders of the web.